GOOGLE ADS SERVICES
Get Google Ads Results you never thought were possible.
Powered by the best talent, custom-built tech, and led by data, Marketing Intelligence can help you reach more customers, stay ahead of your competitors and drive real paid search ROI.
Marketing Intelligence can help you to advertise on google and launch a variety of successful Google AD types, such as Search Engine Advertising (SEA), Google Performance Max Ads, Google Display Ads, Google Remarketing, Google My Business (GMB) Ads & Google Shopping Ads.
Drawing on our experience of Google advertising strategies and multi-industry knowledge where we have had success for over 10 years will mean better results. We have a thorough understanding of the cultural background for local consumers and what constitutes behaviour in the market trends. Our highly targeted, effective campaigns are the result of this insight. It is worth mentioning that we have a track record of winning in the fiercely competitive environment of the Kenyan market.
Partner with Marketing Intelligence and enjoy Google Ads campaigns that deliver genuine growth.
- Optimizing advertising budget: We strategically manage your advertising budget to maximize the effectiveness of your ads.
- Advanced Bid management: Manage and Optimizes ad spend with AI-driven adjustments for maximum ROI & ROAS.
- Increase in Conversion rates: We implement strategies to attract and convert more qualified leads for your business.
- Getting ahead of competitors: We deploy competitive marketing strategies to surpass industry rivals.
- Enhanced online visibility: We elevate your brand visibility and brand’s presence and recognition among your target audience.
- Maximize ROI: We optimize campaigns to deliver increased profitability for your advertising efforts.
Can You Relate?
- I’m spending hard earned cash on Google ads but don’t see much return
- I’m a bit clueless when it comes to building an online presence or running ads.
- I’m worried that my competitors are dominating the PPC search results.
- There’s hardly any inquiries coming in, our target audience don’t know about us.
What are the Benefits of Google Ads?
If you’re only beginning to explore Digital Marketing, you may be wondering ‘Do I really need Google Ads?’. The answer is almost always, yes. Check out just a sample of the many benefits to using PPC below.
- No Waiting Around: While SEO is long term, Google Ads can start attracting inbound leads within a day.
- Google Knows: Target people by what they have searched for in the past, are actively searching for, websites they’ve visited and more. (Creepy, but effective.)
- No Time For Page 2: Google Ads generally occupies the top 3 results on the results page, which account for 60% of all clicks on Google. (People rarely check out the P.2 listings.)
- Come Out On Top: Get ahead of your long standing competitor’s Google Ads positions with our proven expertise.
- Size Doesn’t Matter: Google Ads campaign budgets can range between €1 a day for display, or massive budgets for search campaigns.
- More than Search: Google Ads can target people on youtube, Gmail, websites around the internet, apps and much more.
Types of Google Ads
OUR WORK
Google Search Ads
Google Search Ads is the most effective and high revenue-generating modern digital advertising platform. The ads are placed at the top in Google search engine result pages, increasing visibility of your brand for prospective customers who are actively searching through the keywords you bid on.
96% of brands are currently investing in Google Ads, getting an average of $2 back for every $1 spent on advertising. Advertisers set a daily budget, and every time a user clicks the ad, the Cost Per Click (CPC) is deducted from this budget. This enables the advertisers to spend as much or as little as they want, with more focus on conversion rate and ROI.
Our Google Ads management services are designed to deliver business results and not just clicks!
OUR WORK
Google YouTube Ads
YouTube is the world’s largest video network today with 2 billion active monthly users. The audience reach is colossal, providing lucrative opportunities for advertisers to amplify their brand value and engage their potential customers with meaningful video content. YouTube ads allow marketers to target their audiences based on the context of the information they are viewing or watch interests.
With our expertise in YouTube ads, we make your ads stand out by targeting particular YouTube channels and videos.
OUR WORK
Google Shopping Ads
Google Shopping Ads are displayed at the top of Google SERPs, even above organic search results and paid ads, when someone searches for products that you are advertising. The top SERP position makes your brand stand out in the crowd and generate higher conversions.
Since most shopping searches are performed on mobile devices now, we can design campaigns that deliver the best outcomes on the smaller screen.
OUR WORK
Google Gmail Ads
On a broader perspective, Google Ads also comprise of Gmail ads that give you the option to target your audiences with Google Sponsored Promotions via email. This is effective to reach out to the users who have earlier visited your website and is considered a proven remarketing strategy to bring back old or existing customers.
Gmail ads are a great way to remind your past users about the products or services they have shown interest in previously.
OUR WORK
Google Display Ads
Google Display Network is a powerful platform that allows you to run your ads via text, videos, images, or rich media content. Display ads share a bigger screen size and therefore, have a larger impact on your audiences.
You can use contextual targeting technique to identify and bid for high-visibility ad placements, or leverage managed placement technique where the ads will be shown only on particular web pages, mobile websites, apps, blogs, games, and RSS feeds.
OUR WORK
Google Remarketing / Retargeting Ads
Google Remarketing is a powerful and effective way to target previous visitors to your website.
Want to bring back old customers on board? Google Remarketing is a powerful digital marketing technique that allows you to target people who have visited your website earlier and shown interest in a product or service.
Our team tags your past website visitors and they are added to your target audience base. Our next step is to remarket your Google search or display ad to them, providing lucrative deals and offers that will invoke them to make a purchase. We will strategically place your ads on every website or platform the user browses for the upcoming months.
OUR WORK
Google Performance Max Ads
Performance Max is a new goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign. It’s designed to complement your keyword-based Search campaigns to help you find more converting customers across all of Google’s channels like YouTube, Display, Search, Discover, Gmail, and Maps.
Google Ads performance max campaigns are designed to help you get the most out of your advertising budget. By optimizing your campaigns for maximum conversion value, you can ensure that your ads are seen by the right people and that you’re getting the best return on your investment. In addition, performance max campaigns can help you to improve your click-through rate and conversions by targeting high-value keywords. As a result, these campaigns can provide a significant boost to your business’s bottom line. If you’re looking to get the most out of your Google Ads budget, performance max campaigns are definitely worth considering.
OUR WORK
Google Smart Campaigns
Smart campaigns in Google ads help businesses promote their services and products with the help of AI by setting up the budget, location and keyword theme. So Google will determine the right audience and refine the campaign gradually to perform best based on the advertiser preference.
Please contact us for a tailored proposal and quote on your Google Ads project, we’ll be delighted to demonstrate our capacity to deliver exceptional results.
Email:[email protected]
Call or WhatsApp on +254 746 705 907
